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Ryan Kaji has one of the most prolific channels on YouTube called Ryan’s World. Born in 2011, Kaji began his career in YouTube at the age of 3 with his parents. In 2015, his channel was called Ryan’s Toys Review, where he would perform demos, unboxing, and offer reviews of the toys. He gained attention after his unboxing videos became popular on social media. He has a popular YouTube channel with 30.7 million subscribers and receives millions of views every day. He has received over 48 million views on YouTube, with his most-watched video receiving 2 million views. His net worth has been estimated to be $26 million, and while a strong bulk of his income comes from the channel, the 10-year old has stepped into different endeavors to increase his fortune.
From stepping into the world of video games and television shows to becoming a published author, little Ryan Kaji has done it all. Let’s take a look at how a 10-year old Kid YouTuber amassed his massive multi-million-dollar net worth.
Through Social Media Platforms
The Kajis have several channels on YouTube apart from Ryan’s World, although the main channel is the prime income source for the family. Ryan’s World makes around $2 million a month from advertisement revenues, and the 10-year old also earns $5 per 1,000 views, which totals his yearly earnings to $29 million from ads and views alone. Additionally, Kaji’s Instagram account called Ryan’s World has over 152,000 followers, and it is estimated that he earns $15,000 for every sponsored post, as noted by Nas Academy.
Via Videogame Platforms
Online gaming platform Roblox went public in 2020 with a valuation of $30 million. Roblox decided to partner with Ryan Kaji to bring Ryan’s World on the virtual platform. The platform offers interactive activities and locations for players, including the city center, school, race track, and the Fun Zone, where players can challenge each other to compete in obstacle courses. Using Roblox, Kaji earns revenue when users buy gems by exchanging their virtual gadgets, while the company takes a 30% cut from the sales. According to Wall Street Journal, with 36.2 million users every day, Kaji earns more than $1 million every year from Ryan’s World virtual game.
Through Television Shows
Ryan entered the world of television when Nickelodeon announced the launch of Ryan’s Mystery Play Date. The show follows Ryan, who overcomes several imaginative obstacles and solves puzzles to find the identity of his playdate. The show ranked on the top spot on the best Preschool Series of 2019. The show was renewed for the fourth season in 2021 for a 20-episode deal.
Kaji expanded his reach when he signed a deal with Amazon Kids+ to create Ryan Super Spy, a live-action and animated show that will feature 30-minute episodes. The show will see Kaji transported into the animated world to retrieve the Golden console. It is the first original on Amazon Kids+, and Kaji was honored to star in the show.
A Published Author
Ryan Kaji has also managed to become a published author during his ongoing career as a Kid YouTuber. He has published Ryan’s World Sticker Scenes book and also become a magazine brand in the UK. As mentioned by License Global, Egmont Publishing released a magazine themed as Ryan’s World. When released in 2019, the magazine exceeded every expectation and managed to sell 49,000 copies of the first edition and the second edition sold 52,000 copies. It quickly became the biggest selling magazine in the Children’s sector for 2019 in the UK.
Big Brand Endorsements
Fast-food restaurant company Hardee’s returned to the business of children’s meals by collaborating with Ryan Kaji and using his social media presence to relaunch their products. Kaji endorsed Hardee and its sister group Carl’s Jr. to advertise their meal Star Pals, including cheeseburgers, chicken tenders, hotdogs, tacos, and chicken stars. Kaji’s other endorsement is with Wonderful Halos’ Mandarin oranges, which are based in California. Kaji shared his experience of visiting their orchards and how healthy the seedless oranges are for everyone. The video has earned more than 2.2 million views on YouTube.
Launching Product Lines
It isn’t a surprise that the Kaji family stepped into merchandising to market on their ever-growing YouTube channel. The products were first launched on a global scale in 2018 and made $42 million in sales. For 2019, Ryan’s World released 1,000 products in 75,000 stores which made more than $750 million, as stated by Tube Filter. His creations include action figures, clothes, and accessories. Pocket Watch, a Kid’s Content Studio, signed an exclusive deal in 2017 to sell the products at Walmart, Staples, and Mattel. In 2019, Pocket Watch and Colgate collaborated to create Ryan’s line of toothpaste, where the 10-year had the opportunity to visit the facility and hand-select the colors and flavors.
Ryan Kaji knew the world of YouTube and content creation even before he knew what everything meant. His popularity and craze around the world have given rise to a child star unlike anything seen before. While continuing his YouTube videos that focus on Toy reviews and at-home science experiments, Ryan Kaji can also be seen on the Nickelodeon channel as the fourth season of Ryan’s Mystery Date airs on regular weekdays.
Sources: Nas Academy, Wall Street Journal, License Global, Tube Filter
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